Design that starts with the right problem,
not the nearest solution.
Previously at Marks & Spencer, designing for self-service checkouts and the M&S Banking app.
View all projectsOnboarding Digital Rewards · M&S Bank
I redesigned the onboarding flow for M&S Bank's digital rewards programme, helping new customers link accounts, claim vouchers and discover bonus offers with confidence.
My Role
Product Designer
Users Impacted
3M+ Customers
Activation Lift
+12%
Programme Value
£40M Rewards
Self Checkout Error Messages · M&S
Rewriting and restructuring error messaging across M&S self-service checkouts to reduce assistant call-outs and help shoppers recover without friction.
My Role
Product Designer
Stores Live
1,000+ UK
Live
−20%
Error States
40+ Unified
Sparks Pay — Redirected Journey
A redirected sign-up journey for Sparks Pay that gently moves customers between M&S Bank and the Sparks rewards app without losing context or trust.
My Role
Product Designer
Credit Unlocked
£500 / User
Drop-off Reduced
−42%
Reach
UK-wide
Sparks Days Out — Usability Research
A moderated usability study across 15 participants that revealed why new M&S Sparks customers couldn't sign up to Sparks Days Out — feeding directly into a full page redesign brief.
My Role
UX Researcher
Method
Moderated Remote
Participants
13–15 Users
Friction Points
3 Critical
Progress Pulse for Runna
A speculative feature concept for Runna that visualises long-term running progress, helping subscribers see the payoff of structured training plans.
My Role
Product Designer
Concept Type
Speculative
Surface
Mobile App
Focus
Long-term Progress
Designing with curiosity and clarity.
That experience feeds directly into how I approach product design. Videography taught me how to tell a story — how to distill a complex idea into something that lands emotionally and communicates clearly. It sharpened my design instincts and gave me a fluency in both creative and business language. I understand what it means to balance aesthetic vision with commercial reality, and to bring people with me along the way.
Needs product design help? Let's talk.
If your team is looking for a product designer who can contribute to real product work, and my sample project aligns with what you're looking for, I'd love to connect.
I enjoy working in cross-functional environments and collaborating with engineers, product managers, and other stakeholders to bring ideas to life in a practical, thoughtful way. Feel free to email me :)