Recently working as a freelance videographer, I've had the opportunity to work with brands and clients across a wide range of industries — from lifestyle and wellness to publishing and hospitality. Directing, shooting, and delivering content end-to-end has meant working with people from all walks of life: CEOs, marketing managers, creative directors, PR leads, founders. Every project is different, every stakeholder has different expectations, and learning to navigate that — to listen, to align, to deliver — has made me a sharper communicator and a more considered collaborator.
That experience feeds directly into how I approach product design. Videography taught me how to tell a story — how to distill a complex idea into something that lands emotionally and communicates clearly. It sharpened my design instincts and gave me a fluency in both creative and business language. I understand what it means to balance aesthetic vision with commercial reality, and to bring people with me along the way.
Outside of product design, I like to think of myself as quite an active person. Running has become one of the most defining parts of who I am — and in 2026, I became part of history.
I completed the London Marathon as part of the record-breaking group of runners officially recognised as the most participants ever to run a marathon — a Guinness World Record I'm proud to carry. It was my second marathon, following my first in Milan, and completing both has taught me more about resilience and commitment than almost anything else I've done.
What draws me to distance running goes deeper than the miles. On the surface it can feel like the most solitary sport in the world — just you, the road, and your own thoughts. But get into a running community and everything shifts. There's a real camaraderie there, a shared obsession with progress — shaving seconds off a pace, pushing through a wall, celebrating someone else's PB like it's your own. Everyone is trying to get better, and everyone is invested in helping each other do it. That combination of individual discipline and collective spirit is something I carry into everything I do.
